whitepapers

We all know traveller reviews are the foundation for any holiday or hotel booking website. People want the trusted opinion of fellow guests.

In this day and age of word-of-mouth marketing there are many simple tricks that you can be employing to help you secure more bookings, directly on your own website. By using Reevoo’s trusted customer reviews in targeted email campaigns, leading hotel chain Millennium Hotels witnessed a 110% increase in revenue.

Affiliate conferences, blogs and meetings are always dominated by discussions on commission structure and commercials. It’s the longest debate in industry history but always seems to end in no action! Affiliates fear merchants trying to cut their commission and merchants dare not risk losing any sales. The unhappy status quo continues and the industry stagnates.

The surprising truth is that bad reviews and other negative feedback bring a host of benefits, from greater customer satisfaction to improved product development. Consumers spend more than five times as long on site when they interact with bad reviews, trust the reviews they see far more and convert nearly 85% more often.

Web analytics solutions have become an indispensable tool in most e-commerce operations. However, these solutions provide only partial visibility into actual customer experience. They can help you determine what is happening at your web site, but they come up short in providing information about why it is happening.

Travel brands that act now by becoming part of the entire travel experience; fostering loyalty; and delivering even-more customer-attuned services will be perfectly placed to meet the changing needs of destination millennials – now and in the future.