Hostelworld aims for ‘Holy Grail’ marketing strategy after return on investment doubts
Boss Gary Morrison explains switch to targeting ‘lifetime value’ at Travel Weekly Future of Travel S...
[Read more]All Marketing
Prioritise data privacy ahead of ‘fierce competition’ for bookers, Google tells travel
Search giant’s travel industry leader Finnbar Cornwall addressed last week’s Travel Weekly Future of...
[Read more]
Iglu Cruise sees spike in online traffic and bookings
Launch of operators’ UK itineraries a boost for the specialist OTA
[Read more]
Watch bd4travel’s Andy Owen-Jones wax lyrical as he urges firms to #comebackstronger
The data and analytics specialist supported this week’s Travel Weekly Future of Travel Spring Forum...
[Read more]More Headlines
Future of Travel: Six ideas to make precision marketing part of your pandemic response
Bd4travel’s Andy Owen-Jones addressed this week’s Travel Weekly Future of Travel Spring Forum
[Read more]
Abta advises holidaymakers how to book in social media campaign
Ten top tips offered in ‘Book with Confidence’ video from the UK trade body
[Read more]
Luxury loyalty programme Dezerved launches in partnership with Lufthansa
Airline’s Miles & More scheme will provide members access to exclusive offers on luxury goods
[Read more]Tech firms lined up to speak at Travel Weekly’s Future of Travel event
Headline sponsor Salesforce, Kaptio and bd4travel lined up for the Spring Forum
[Read more]
Google sets out to support travel’s return with free organic Hotel Ads listings
Moves comes after similar change made to Google Flights shopping tab early last year
[Read more]
Hotelbeds and Turespaña agree first ever partnership targeting US visitors
Campaign with retail distribution brand Bedsonline will focus on the country’s ‘tourism gems’
[Read more]
Holiday money start-up CannyApp produces TV quality adverts for co-op trade marketing
The videos will be used to target holidaymakers on social media before their departure date
[Read more]
Guest Post: Building a sustainable future for European travel
Sojern’s Celine Chaussegros looks at some of the key travel for the sector amid a ‘new normal’ for t...
[Read more]
Booking.com becomes official travel partner of the Eurovision Song Contest
Deal will see the travel giant promoted to the contest’s 180 million fans in Europe
[Read more]
Sojern and Travlrr join forces to offer destinations improved access to video marketing
Partnership will open access to vetted production agencies and influencers globally
[Read more]
Culture Trip launches new platform to SPOTLIGHT branded destination content
Travel content specialist aims to showcase destinations to its ‘experience-hungry’ audience
[Read more]
New mobile-first visitor website launched for Washington DC
Revamped destination management organisation site unveiled with ‘an eye toward recovery’
[Read more]
Tripadvisor claims world first with Alexa skill for a virtual experience of Abu Dhabi
Immersive voice tour of the Gulf state created for Amazon personal assistant devices
[Read more]
Start-up CannyApp aims to bring FX revenue to OTAs
A 3% cash back offer is expected to appeal to the mass market
[Read more]
Travelzoo achieves Which? recommended provider status for travel deals websites
The consumer watchdog surveyed consumers on customer satisfaction and reaction to COVID
[Read more]
Online wholesaler Stuba plans agent visits to mark 30th birthday
Brand was formed in 2018 following the merger of Getabed and RoomsXML
[Read more]