PKFARE launches Branded Fares product for OTAs

It's designed to enhanced revenues

PKFARE, a leading travel product aggregator, has launched its Branded Fares product, delivering rich fare content from GDS and direct-connected airlines through API integrations that can be scalable. 

This new solution allows OTAs to present differentiated service levels and upsell opportunities directly tied to airline products. 

The travel industry is seeing rapid adoption of branded fares as OTAs seek to boost ancillary revenue but many OTAs face significant challenges in implementation, including tech stack mismatches when connecting to GDS solutions and the slow, costly development required to maintain dynamic pricing and fare rules. 

The product sees OTAs be able to drive 15-30% higher revenue per booking by displaying branded fares options (IATA, 2023), access 120 airlines' branded fares content through a single simple plug-in, and even maximise booking conversions with AI-driven pricing accuracy.

"At PKFARE, we understand the technical complexities OTAs face when adopting branded fares," said Jason Song, President and Founder of PKFARE. 

"Our solution simplifies this process with a plug-and-play approach, providing OTAs with smooth integration and access to a more diverse range of branded fare content." 

"We're reshaping the branded fares landscape by providing OTAs with more comprehensive content and cutting-edge technology solutions," added Song. 

"Our mission is to create greater value for our partners while offering travelers more choices and flexibility." 

Looking ahead, PKFARE said it remains committed to enhancing its branded fare offerings by integrating more diverse content from direct airline connections, tech aggregators, and additional partners.