Nezasa reveals results of Tui partnership

Successful integration sees bookings increase 65%

Nesaza has announced the results of its successful collaboration with Tui Markets & Airlines, a division of the globally renowned Tui Group.

The deal saw the operator leverage the firm's TripBuilder solution to redefine its tour offeerings, its operational effiency and customer experience.

The duo have been working togerher since 2021 to realise the transformation which has seen time-to-market go from one day to make a trip bookable, before working with Nezasa, to one hour.

After two full years working with Nezasa TripBuilder Tui Belgium saw a significant improvement in the most relevant KPIs in the second year which included an increase of 76% in itineraries created, an increase of 65% in bookings and an increase of 4% in average basket size.

Kim Meskens, tours director of Tui, said: "Multi-day tours are  the most complex vertical in the tourism sector, so to realise our vision we needed an end-to-end platform that would enable sourcing and at the same time have the production engine, together with the fulfilment and the distribution, digitally built and interconnected.

“When we reached out to Nezasa we were struggling with time to market, if you look at Tui Belgium we had a large team in place that managed customer and supplier interactions, and we were getting a lot of quotation requests, but customers were entering our travel agencies expecting to get a quote in real time. 

"We found the conversion rates were really really low and we weren’t making any money on it because of the time it took us to quote."

Tui were facing legacy systems unable to handle the complex structure of tours, changes in the supplier landscape that meant in order maintain partnerships with DMC’s it had to find a way to move forward with direct integrations between platform and supply, the increasing demand for personalisation and flexibility and higher levels of digitalisation in other tourism sectors and impact on time-to-market due to operational inefficacies.

Belgium was selected as the pilot market, leveraging its existing offline team and strong market demand to test and refine the platform before a wider rollout

Through TripBuilder, Tui is now delivering a truly connected trip, meaning it uses an integrated system that enables real-time sourcing of all tours components, eliminating the previous need for manual coordination across multiple supply sources.

Meskens said: “The 'Connected Trip’ concept fully represents our strategic vision, which is to consolidate multiple sourcing and fulfilment processes into one seamless virtual package, allowing us to effectively leverage our business model online, both in the B2B and B2C segments."

The success in Belgium served as a blueprint for expansion into other key markets such as the Netherlands, which has already been launched, as well as further roll-outs in France, Germany and the UK in the next six months.

Meskens added: "To capitalise on this market opportunity, we implemented a three-step approach: integrating markets, redirecting volumes, and tapping into new markets through local partnerships, that enabled a significant growth in the B2B space."

The move has seen Tui Tours strengthen its leadership position in the competitive travel landscape.