Unravel raises $7m Series A funding to revolutionise travel

New platform combines TikTok style content and AI

AI-powered video commerce platform, Unravel, has secured $7M in Series A funding, which will assist it in creating a new offering it expects will revolutionise the travel industry. 

The round was led by Nauta Capital, one of Europe’s leading B2B software investors, with participation from Active Partners, Slingshot Ventures (whose largest LP is Kees Koolen, ex-CEO & Chairman of Booking.com) and Olivier Bisserier (ex-CFO, Booking.com).

"The way people discover travel has changed. They don’t sift through endless search results - they get inspired by creators who are exploring the world and sharing their experiences. Unravel bridges that gap, turning creator-shot videos into seamless, AI-powered booking experiences," said Vijay Anand, CEO & Co-Founder of Unravel.

The platform partners with some of the world’s most influential travel creators, curating authentic, high-quality video content that sparks wanderlust at scale. 

Whether it’s a luxury overwater villa in the Maldives or a hidden street food market in Bangkok, Unravel transforms video discovery into frictionless transactions - right inside a bank’s app, an airline’s loyalty program, or a fintech marketplace.

It’s no secret, banks, airlines, telcos and insurers are racing to embed travel into their ecosystems, unlocking new revenue streams and boosting customer engagement. 

Unravel’s white-label platform enables them to launch creator-powered travel discovery and commerce in days rather than years.

The platform is already powering leading banks, insurers, and telecom operators across Asia and the Middle East, with active expansion into Europe and the UK. Customers have seen a 4x increase in daily active users and 10x increase in conversion on their applications.

“As someone who has travelled throughout my life and my career, I’m well aware of the limitations of the discovery and booking process,” said KL Rahul, Indian cricket star and Unravel investor via The Players Fund.

“By adding video and AI into that process, Unravel has created something which could be the future and presents a huge opportunity. I’m excited to see how the company progresses on its journey!” 

“The rise of TikTok has had a massive influence on the way people experience content on mobile. That change has happened in parallel with banks, insurers and telcos adding travel to their list of perks or products offered to customers. Unravel has combined both of these market changes, with the addition of an AI booking assistant, to produce an incredibly popular white-label solution for customers looking to add new revenue streams.” 

With this investment, Unravel will enhance its AI capabilities to optimize video-commerce conversions and expand its London-based team, hiring top-tier talent in AI/ML, enterprise partnerships, and digital commerce. 

The company is actively recruiting from leading players in travel tech, banking, and AI-driven commerce to scale its impact globally.