TravelPerk unveils bold new brand aimed at redefining business travel

Marks 10th anniversary by announcing expansion plans

TravelPerk, the hyper-growth company transforming travel and expense management, has marked a decade in business with a bold rebrand designed to reflect its ambitious expansion and vision. 

Developed in collaboration with global brand consultancy firm, Wolff Olins, the new identity reflects TravelPerk's status as a disruptor in the corporate travel space, offering a simpler, smarter travel experience for businesses and their employees.

The rebrand, which introduces a new colour palette with a standout ‘Perk Green’, moves away from the sea of corporate blue that dominates the industry. 

The change reflects TravelPerk’s shift from a traditional business travel provider to a forward-thinking platform that integrates both travel and expense management.

Jada Balster, TravelPerk's recently appointed VP of Global Marketing, spearheaded the rebrand. 

“We felt it was the perfect time for a fresh, new brand that better embodies our bold vision and unstoppable momentum building the future of integrated travel and expense management. This isn’t just a rebrand - it’s the mark of the next chapter. The new TravelPerk brand is bold, human, flexible, and deeply connected to our customers.” 

Jada adds: "Evolving our brand and visual identity has been no small task, but it perfectly reflects the collective ambition and collaboration of our entire team at TravelPerk. We can’t wait to see how our customers and the wider market react to it."

The rebranding comes as TravelPerk continues to scale, with a growing focus on dominating the US market. 

Over the past decade, the company has made several market-shaping acquisitions, including ClickTravel, AmTrav, and Yokoy, and earlier this year announced $200 million in Series E funding. 

"We’re proud of what we’ve built over the last 10 years, and this new brand represents the next phase of our journey." says Avi Meir, CEO and Co-Founder of TravelPerk, 

“Business travel is changing and so are we. Our new brand reflects our commitment to shaping the future of travel and expense management - making the experience simpler, smarter, and more seamless."

The new identity is designed to resonate with a wide range of customers. Whether it’s the employee booking travel, the CFO managing budgets, or the travel managers overseeing policy, TravelPerk’s rebrand aims to connect with everyone involved in the travel and expense process. 

The rebrand also aligns with the changing landscape of business travel. With the rise of hybrid work models, advancements in AI, and evolving employee expectations, TravelPerk has continuously invested in its platform to meet these shifts. 

The refreshed look will be visible across all TravelPerk’s platforms, including those from its recent acquisitions, Yokoy, ClickTravel, and AmTrav. 

A full rollout across digital channels, marketing materials, and a brand campaign will launch this month.

Visit www.travelperk.com for more information.