Travel subscription sales model is gaining global traction

CTS now sees 63% of transactions outside of the United States

Custom Travel Solutions (CTS), the software-as-a-service private-label platform for membership organisations and loyalty programmes on which to sell travel, is seeing significant international growth.

According to the travel club provider, 63% of its transactions are now taking place outside of the United States, marking a substantial increase from 40% last year and reflects the growing global appetite for subscription models.

Germany has emerged as the top market for CTS transactions outside America, contributing 27% of total international activity. It is followed by Italy, which accounts for 7%, and Switzerland at 5%. 

Meanwhile, the US continues holding a 37% share of total transactions in 2024.

This international expansion is part of CTS's broader strategy, built on the belief that the travel club model has global appeal. 

The model has shown strong potential in diverse markets by offering exclusive travel benefits to members of closed-user groups. 

CTS recognised that this subscription-based approach, with its value and convenience, would resonate with travellers globally. By strategically expanding into key international regions, it has adapted its offering to meet local demands while growing its global presence.

“We’ve achieved this remarkable growth by building strong international teams, tailoring our offering and inventory to different markets, and introducing more competitive pricing structures that resonate with global travellers,” said Mike Putman, CEO and Founder of CTS.

“We aim to increase our global presence, with 75% of sales coming from outside the US by 2025,” he added. 

“We see the European and Asia regions as key markets in reaching this target. The global adoption of subscription models for travel is just beginning, and we predict strong continued growth.”