WeRoad releases Winter Travel Report with behaviour insights

Preferences include most sought after destinations and booking windows

Solo adventure tour operator WeRoad has revealed it is preparing to send at least 30,000 travellers on trips between December 1st-January 15th. 

Its recent winter travel data highlighted emerging trends, which revealed how travellers are spending more, planning further in advance, and exploring new destinations across the globe.

It found that the upcoming winter season will see WeRoad taking 30,000 adventurers on curated group trips.

Of these trips, the top five destinations for UK travellers were Morocco, the Nordics, Sri Lanka, Vietnam, and USA, with an average trip duration of eight days.

Importantly, it showcased that travellers are splurging more this season, with average expenditures up by 18% compared to previous years.

The booking window has also expanded, showing a clear trend toward early planning and securing spots in advance.

Its data revealed 73% of travellers are opting for long-haul destinations, while unexpected hotspots like Maldives, Sri Lanka, Turkey, Costa Rica, and India, are gaining traction among winter travellers.

The most sought-after experiences include Northern Lights itineraries, active adventures, and beach escapes, catering to diverse traveller preferences.

UK travellers appear to be drawn to the cold landscapes of the Nordic regions, such as its tours for Iceland's Northern Lights and The Golden Circle trip.

WeRoad's data showed a clear shift in how people are approaching their winter getaways. With a focus on longer, more luxurious trips, travellers are prioritisng both comfort and adventure. 

The surge in interest for less traditional destinations reflects a growing curiosity to explore off-the-beaten-path locales, while still indulging in experiences like chasing the Aurora Borealis or relaxing on tropical beaches.

"These statistics highlight a renewed passion for travel as people look to create meaningful experiences," said Justyna Chlopecka, UK marketing manager of WeRoad.

 “With a 30,000-strong traveller base this winter, we’re excited to offer unique itineraries that satisfy both adventure seekers and sun chasers.”