TTI chairman Jon Pickles unveils new consultancy

Sygnifiq is industry veteran's newest business venture

Industry-renowned travel technology expert Jon Pickles has revealed the launch of his new consultancy, Sygnifiq, offering solutions and advice to help travel companies optimise technology investments. 

With a proven track record in driving transformation across the travel sector, the current chairman of Travel Technology Initiative brings extensive expertise to businesses on harnessing AI, CRM, reservation platforms, and customer facing systems.

The new consultancy will provide expert analysis of existing tech stacks with actionable roadmaps for sustainable growth. 

It will offer tailed solutions including technology audits, strategic planning, integrations system recommendations and implementation support.

It will also provide non-executive roles to guide companies through next growth phases.

“As the travel industry continues to evolve, businesses need agile, future-proof technology solutions to stay competitive,” said Jon Pickles, founder of Sygnifiq. 

“Our consultancy is focused on advising travel companies on how to unlock the full potential of their technology investments, ensuring they remain at the forefront of innovation and customer engagement.”