Priceline and Cover Genius join forces for North America travel protection

Its launched in North America initially with other markets to follow

OTA Priceline and InsurTech provider Cover Genius have announced a new North American partnership to introduce enhanced travel protection for flights, hotels, rental cars and packages booked with Priceline. 

By integrating Cover Genius’ global distribution platform, XCover, Priceline’s customers will have several customer-centric features for travel protection. 

After purchasing protection, users can review policy details, access support, file claims and receive instant payments for approved claims through their XCover Account. 

"We’re excited to collaborate with Priceline to bring our customer-centric protection to their travelers,” said Angus McDonald, CEO and co-founder of Cover Genius. 

“We avoid 'off-the-shelf' offerings and build technology-driven solutions that we constantly test and iterate for the best possible insurance experience. 

"This helps develop meaningful touchpoints with customers and drives additional revenue for our partners – in fact, after launching with us, Priceline saw an increase in insurance attach rates.” 

Lucy Bueti, vice president, rental car and ancillary products of Priceline, said: “Our partnership with Cover Genius reinforces our commitment to revolutionise travel through pioneering technology,” said

“Through Cover Genius’ flexible platform and range of technology features, we’re able to launch and continuously improve our travel protection products to ensure they cater to the evolving needs of our customers. 

"With the peace of mind their trip is protected, our customers can focus on the moments that matter most during their travels.”

XCover Protection is available to millions of Priceline customers in the United States and Canada with additional products and markets to follow.