Ice Travel Group Pulse: Summer holidays remains front of mind for consumers

Latest holiday search and bookings trends from icelolly.com and TravelSupermarket parent

Summer holidays are at the forefront of travellers' minds according to the most recent Pulse report from icelolly.com and TravelSupermarket parent Ice Travel Group (ITC).

July searches saw the biggest increase in share, week-on-week. 

Just outside the top ten, there were double-figure share percentage increases for February 2023 and May 2023 travel, suggesting people could already be looking at those key school holiday periods next year.

On TravelSupermarket, May 2022 search share increased by 19% and was the biggest gainer in the top ten. Demand for summer 2022 continues to increase across both icelolly.com and TravelSupermarket. 

As we move through the final weeks of March, interest in last-second trips away is shifting into April departures.

Short-haul beach destinations were very much the focus for bookers over the last seven days.

Tenerife was the dominant destination on both platforms, with more than double the bookings of Majorca on TravelSupermarket.

Crete had the largest share of search rise in the top ten, as it rose from tenth to eighth most-searched. 

Outside the top positions, Florida (+33%) had a notable share increase.

Algarve and Majorca were the big winners on TravelSupermarket, both seeing share increase by 35-40%, week-on-week. As on icelolly, Crete also increased share.

Chris Webber, head of holidays and deals at Ice Travel Group said: “Holiday bookings for summer 22 travel continue to increase, with around eight out of ten bookings across both icelolly.com and TravelSupermarket falling into that travel season. 

“That eagerness to get a summer break in the calendar has led a bit of a shift in the most popular destinations, too, with the likes of New York and Mexico falling out of the top ten and short-haul beach destinations in the Canaries, the Balearics, Greece, Turkey and Portugal proving to be the most sought after for a summer getaway. 

“Meanwhile, an increase in searches for February 2023 and May 2023 departures suggest people are starting to think about popular travel periods next year, too.”