HBX-backed luxury travel ecosystem launches

The platform is powered by the travel technology specialist

A new luxury travel ecosystem called the Luxurist has launched today.

The platform leverages technology to connect travel advisors with luxyry hotel properties via a seamless interface designed exclusively for the luxury segment. 

Its aim is to establish a new reference point in the B2B premiere travel market, addressing a need for intelligent backend infrastructure and a robust planning ecosystem for luxury travel advisors. 

Backed by travel technology giant HBX Group, The Luxurist launches with a portfolio of over 3,300 handpicked properties across 141 countries, showcased as La Collection, by The Luxurist. 

The platform has attracted interest from leading advisors already and luxury hospitality brands.

"The luxury travel industry has long operated on fragmented systems that do not match the level of excellence high-end clients expect,” said David Amsellem, CEO of The Luxurist. 

“We are changing that by creating a platform that's as sophisticated and exceptional as the experiences it helps create. Today's luxury travellers demand flawless execution and unparalleled service. 

"Through The Luxurist, we are enabling travel advisors to exceed these expectations while elevating their own experience of crafting extraordinary journeys."

Nicolas Huss, CEO of HBX Group, added: “In hospitality, the luxury segment stands out with unprecedented growth, outpacing all other sectors. As demand surges, client expectations continue to reach new heights.

“This is why HBX Group has decided to launch The Luxurist. As an independent venture, we will be able to offer integrated concierge services, dedicated support before and throughout each journey, and ensure excellence for both advisors and their clients in the luxury segment.”

Though the platform is currently only live in the US, it's anticipated that European markets will follow this year.