Caribbean Tourism Association to hold virtual agent roadshows

Back-to-back events will take place during Caribbean Month in September

The Caribbean Tourism Organisation (CTO) Chapter, UK and Europe, will host agents at back-to-back virtual roadshows as part of Caribbean Month in September.

The events – on September 15 and 16 – are aimed at helping UK agents boost their enquiries, forward bookings and customer engagement.

Both roadshows start at 6pm and feature six speakers. Training sessions will update agents on destinations, hotels, entry requirements, health and safety protocols, news, offers and incentives.

Carol Hay (pictured), business development director, CTO Chapter UK and Europe, said: “September is traditionally Caribbean Month and the UK travel industry has always really engaged with this initiative.

“Our roadshow has generated a great response from members who want to update agents, and from agents who say they find this event invaluable in terms of a regional update. There’s still plenty of time to sign up.

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“Despite the pandemic there are new properties opening, many hotels have refurbished and there is a lot to tell the trade to pass on to their clients, many of whom are repeat visitors just waiting to be able to go back to their favourite places.”

She added: “We have a huge number of offers coming in plus all the flexible booking policies, which means agents can encourage their customers to book with confidence.”

Confirmed training sessions include:

Tuesday, September 15: Grenada Tourism Authority, Dominican Republic Tourist Board, Tobago Tourism Agency, Barbados Tourism Inc, Belize Tourist Board and Anse Chastanet & Jade Mountain in St. Lucia.

Wednesday, September 16: Montserrat Tourism Division, Ocean Hotels Barbados, Cayman Islands Department of Tourism, Bucuti & Tara Beach Resort in Aruba.

Sign up for the roadshows here.