BR-DGE integrates Visa Instalments into Kenwood Travel’s checkout

Launch follows three-year partnership between BR-DGE and Visa

Payment orchestration provider BR-DGE has integrated Visa Instalments, an API-powered solution, into Kenwood Travel’s payment offering to customers.

Leveraging Visa Instalments via BR-DGE Connect, the UK luxury tour operator will be able to provide greater affordability, enhanced flexibility, and security at the payment checkout to holiday goers through a BR-DGE customisable Hosted Payment Page.

This solution gives eligible consumers more choice in how they pay online, by enabling holiday goers easy access to instalment payment options with clear repayment schedules shown at checkout – so the cardholder knows what they need to pay and when. 

Visa Instalments also uses existing lines of credit by integrating with consumers' accounts, making it convenient to manage their money without having to open or track other accounts.

The tour operator is the first UK merchant to select Visa Instalments via BR-DGE, with more merchants expected to onboard the technology soon across the travel and retail industries. 

Kenwood Travel is leveraging BR-DGE’s modular, payment orchestration platform, taking advantage of a "vast array of functionality", from Network Tokenisation through to detailed reporting and analytics.

This latest integration from Kenwood Travel is being enabled by BR-DGE Connect which provides merchants with real-time access to more than 100 different payment service providers and over 300 alternative payment methods. 

Utilising the power of BR-DGE Connect, merchants can easily make dynamic changes to the customer payment experience, in order to improve authorisation rates, reduce transaction costs, and build in "greater resilience to technical outages.

Tom Voaden, head of partnerships at BR-DGE, said: “This announcement is a major step forward in our strategic partnership with Visa, providing Kenwood Travel and their customers with an innovative payment solution. 

"We are thrilled to be the first platform to switch on Visa Instalments live with a UK merchant, demonstrating how BR-DGE is enabling our merchants to access the latest payment innovations via BR-DGE Connect. 

"Working with Visa, we are excited to offer Kenwood Travel’s customers a first-class payment experience as they book excursions and holidays around the world.”

Mathieu Altwegg, head of product, UK & Ireland of Visa, said: “Partnerships play a vital role in driving innovations that reshape the payments experience. 

"Through our strategic partnership with BR-DGE, we are helping businesses like Kenwood Travel to provide their consumers with more choice in how they pay for travel.” 

George Koumi, managing director of Kenwood Travel, said: "As the first UK tour operator to introduce Visa Instalments in collaboration with Visa and BR-DGE, we at Kenwood Travel are thrilled to offer our customers enhanced flexibility in their online payment experience. 

"This innovation allows for convenient instalment options, complete with transparent repayment schedules right at the checkout. 

"We're proud to lead the way in providing holidaymakers with affordability, security, and convenience at every step of their journey."

This development follows the launch of a three-year partnership agreement between BR-DGE and Visa, which was announced earlier this year. 

The partnership has further product enablement planned for the future, including tokenisation.