TUI grows offering for HolidayCheck Premium members as tours & activities partner

HolidayCheck customers now get direct access to TUI’s portfolio of experiences via a customised white label platform

Travel giant TUI Group has revealed it is now a Tours and Activities partner for HolidayCheck Premium, the loyalty programme of HolidayCheck.

The partnership with Germany’s largest travel website will provide its premium members with direct access to reserve thousands of excursions, activities and attraction tickets in over 100 countries and 1,000 destinations.

Offerings available will range from museum and theme parks, to walking tours and water activities. 

This agreement continues TUI’s strategic growth in Tours & Activities, which includes partnerships with other high profile European travel businesses, as well as American and Asian players.

HolidayCheck and TUI teams are said to have prioritised the user experience and developed a customised version of TUI’s Tours & Activities platform, to integrate with the HolidayCheck website. 

Excursions, activities and attraction tickets can now be added to a travel itinerary prior to a holiday during the trip planning process, or booked instantly once in destination, all via the HolidayCheck website.  

“HolidayCheck Premium is for real vacation lovers, and in-destination experiences are an important element of a holiday,” said Steffen Ketterer, business lead of HolidayCheck Premium. 

“We want to continually enhance our loyalty program and hence, we are happy to provide our members with immediate access to the best experiences around the world - with exclusive member-only discounts.

“TUI was a logical choice for a partner – they have a great digital platform, a highly curated portfolio of excursions, activities and attraction tickets, and they share our focus on putting the customer first.”  

TUI and HolidayCheck teams prioritised the user experience, collaborating to develop a customised version of TUI’s Tours & Activities platform, which has been seamlessly integrated with the HolidayCheck website. This gives HolidayCheck Premium members direct access to TUI’s curated portfolio of experiences, which are sourced direct in destinations around the world and carefully audited in relation to quality, Health & Safety, and sustainability. Excursions, activities and attraction tickets can now be quickly added to a travel itinerary prior to a holiday during the trip planning process, or booked instantly once in destination, all via the HolidayCheck website.  

Nishank Gopalkrishnan, chief business officer of TUI Musement, said: “We have long been saying that as the best part of travel, in-destination experiences are a driver of customer loyalty. 

“This has been recognised by HolidayCheck and we are proud to work with them in offering even more benefits to their loyal customer base.

“This is another partnership with an industry leading business and once again shows that TUI has become the B2B partner of choice for Tours & Activities.”