Lastminute.com announces TUI as preferred Tours & Activity partner

Will include partnership for brands Bravofly, Rumbo, Volagratis, and Weg.de

TUI Group has revealed it is now the preferred partner for European travel-tech leader in dynamic holiday packages, lastminute.com.

As preferred Tours & Activities partner, TUI will provide lastminute.com and a selection of its brands, including Bravofly, Rumbo, Volagratis, and Weg.de, with a new platform featuring experiences in city-break and beach destinations in over 100 countries around the world.

Luca Concone, CEO of lastminute.com, said: “I want anyone to see us as their ideal travel companion across the entire travel journey.

“I believe Tours & Activities have a huge potential to become a vital component of a Holiday Package.

“Our mission is to personalise and simplify the travel experience, and this partnership means we can offer our customers a fantastic range of things to do in destinations via a technology platform that is easy to access.

“This exciting partnership enables us to deliver an easier, more enjoyable and even more enriched customer experience.”

The new platform will integrate with existing lastminute.com channels and touchpoints, including website, CRM and SMS, ensuring a seamless experience for customers.

Already operational for lastminute.com, the platform for Bravofly, Rumbo, Volagratis and Weg.de will go live during the summer.

In addition to online channels, TUI and lastminute.com will explore different initiatives related to telesales and direct sales in destination to further grow customer uptake of experiences.

“We are thrilled to partner with lastminute.com, a pioneering business that recognises the high value and importance of Tours & Activities in the overall travel experience,” said Peter Ulwahn, CEO of TUI Musement, the Tours & Activities division of TUI Group.

“This strategic partnership further cements TUI’s position as the Tours & Activities partner of choice.

“We have worked with lastminute.com for years, but now take our collaboration to a whole new level, leveraging our strong operator relationships, omnichannel distribution capabilities, and full curated portfolio of experiences, including unique excursions developed in-house by our team.”