Good Friday was the top-selling day, representing over 15% of all Easter sales
Civitatis enjoys best ever Easter with guided tours leading the way
Technology platform for booking Spanish-speaking activities, day trips, guided tours Civitatis has announced it has had a record-breaking Easter for 2024 sales.
Paris took the lead as the most popular destination for Spanish speaking in-destination experiences as Civitatis has witnessed unprecedented growth in bookings and customer engagement compared to the previous year.
This year, Civitatis saw a significant shift in travel preferences, Paris was closely followed by Rome, Oporto, London, and Madrid.
This change reflects evolving consumer trends and the desire for immersive cultural experiences.
The success was spread across various product categories, with guided tours, day trips, multi-day excursions, free tours, gastronomic tours, and monument entrance tickets emerging as the top choices among travellers.
Looking at when the experience took place, the Easter weekend proved to be particularly "fruitful" for the firm with Friday emerging as the best-selling day, accounting for over 15% of all Easter period sales.
The B2B sales channel experienced "significant" traction, with New York City coming close to the top again.
This trend indicates that Spanish language travellers are once again opting for more long-haul trips.
"We are thrilled to announce Civitatis' best-ever Easter performance, with Paris leading the pack in 2024," said Enrique Espinel, COO at Civitatis.
"This wonderful achievement is a testament to our team's dedication and the trust placed in us by Spanish speaking travellers worldwide, whether they are from Spain, Latin America, hispanic United States residents and citizens, or living as expats somewhere else.
"We are proud to see our platform's continuous growth trajectory and remain committed to offering unparalleled experiences to our customers."