Attraction World Group announces global partnership with Collinson International

Experience Connector now powers Priority Pass

Attraction World Group (AWG) has announced a new strategic partnership with Collinson International, the owner and operator of the leading global airport experience programme, Priority Pass. 

The partnership will provide access to Priority Pass members' to AWG’s attractions, tours, and experiences, which will now see the membership offering extend beyond the airport.

With Destination Deals, Priority Pass members who purchased their membership direct from the website can enjoy seamless access to top-tier experiences and attractions across the globe, with over 25,000 through AWG’s Experience Connector.

Olly Nicholls, CEO of AWG, said: “We are thrilled to partner with Collinson International to bring the world’s leading attractions and experiences to Priority Pass members. 

"This collaboration is not just about enhancing access to experiences; it’s about reshaping how travellers engage with the world during their journeys. 

"Our partnership represents an exciting opportunity to leverage our combined strengths to create richer, more rewarding travel experiences globally.”

Christopher Evans, CEO of Collinson International, added: “The customer is at the heart of everything we do. Today they want more personalised and authentic experiences, curated and provided to them digitally as they travel. 

"We’re excited to partner with AWG to expand our offering to Priority Pass members so they can explore destination experiences around the globe. 

"The airport is just one part of the journey; by partnering with AWG, Priority Pass can help elevate the whole travel journey, creating more seamless travel experiences and memorable moments that matter.” 

This move is said to "reinforce" both companies’ commitment to delivering "enriching" travel experiences and convenience at every stage of the customer journey.