‘Technology first approach’ sees Attraction World secure extended TTNG deal

Three-year extension with the consortium will see product range growth

Attraction World Group has extended a partnership with The Travel Network Group for a further three years.

The preferred partner deal comes as the attraction and experience ticket specialist develops a “technology-first” approach which it says will result in a significant growth in its product range.

Katharina Peck, TTNG commercial director, said: “We are delighted to have Attraction World as one of our preferred business partners.

“The product range and level of customer service offered to our members is meeting our expectations and we look forward to working closely with them in the coming years.”

Kelly Hayre, Attraction World head of trade sales, said: “We are thrilled to announce our newly signed three-year preferred partnership having enjoyed a great relationship working with The Travel Network Group over the years.

“With our newly expanded product range we will be able to tailor our offering to suit individual business needs and successfully drive ancillary sales throughout 2022 and beyond.”

Attraction World chief executive Olly Nicholls added: “Following Kelly’s return from maternity, we have been delighted with how she has taken on her new role of head of trade sales and the reaction from our travel trade partners.

“The continuation of our partnership with TTNG is great for the business as we continue to regain our market share across the UK market.

“We decided at the start of Covid to ensure we remained visible and engaged with our trade partners and we are seeing the fruits of our labour now as we increase our partnerships with existing and new partners.”