KLM introduces ‘Meet & Seat’ tech for social flight seating

Dutch airline KLM is introducing new technology to allow social media users to see find people on their flight who have similar interests.

Dutch airline KLM has introduced new technology to allow social media users to find people on their flight who have similar interests.

The new Meet & Seat system provided by Gigya allows passengers to allocate themselves a seat next to people with similar interests.

KLM is using Gigya’s Social Login to power the service. When customers choose to opt in to Meet & Seat, KLM then prompts them to log in socially and share their Facebook, Google+ or LinkedIn profile.

The airline said it hopes to build a sense of community among its customer base.

Rob Zwerink, director of E-development at KLM, said: “Gigya’s social login and consumer management technologies equipped our business with the tools to create a personal in-flight experience.

“In the future, we look forward to collaborating more with Gigya to understand our customers better and leverage this knowledge to create even deeper, more personal experiences.”