Tripadvisor-owned experiences supplier Viator has agreed a deal to distribute attractions through leading global OTA booking.com for the first time.
Viator operates a marketplace of nearly 400,000 tours and activities around the world and the tie-up with booking.com will initially cover north America and Europe.
Additional regions and inventory will be added over coming months.as part of the global partnership.
Sarah Dines, vice president of business development at Viator, said: “Experiences are the most memorable part of any trip, and we’re delighted to bring more tour and activity options to Booking.com’s travellers, particularly as travel returns.
“Bringing our experiences inventory to Booking.com’s massive audience of travellers is an exciting integration for travellers and tour operators alike.”
Bryan Batista, senior vice president of Booking.com’s Trips Division, added: “As people start to think about traveling again, we are pleased to be teaming up with Viator, to provide our customers with an expanded choice of relevant tours, attractions and activities in key destinations around the world.
“This collaboration further underlines our ambition and commitment to create a seamless end-to-end experience across the entire travel journey.
“We’ll continue to innovate and focus on making it easier for travellers to experience the very best a destination has to offer, ready in time for when we can all travel more freely and widely again.”