Hotel metasearch Trivago has appointed Europe’s largest travel group Tui as it activities and excursions partner.
Tui, which operates its own Tui Musement specialist division for the market, will power a new Activities section on trivago.
Visitors will have direct access to a wide ranging portfolio of experiences, from guided tours and tickets for famous landmarks and attractions, such as the One World Observatory, Colosseum and Harry Potter Studios, to unique activities, including sunset stadium climbs and double-decker bus dining.
The majority of experiences will have immediate email confirmation and can be cancelled up to 24 hours before they start, offering peace of mind when booking.
Trivago chief executive Axel Hefer, said: “As we continue to diversify beyond the classic accommodation metasearch, we are excited to roll out our new ‘Activities’ offering in partnership with TUI.
“As we emerge from the pandemic, we see a great desire to travel and experience life again. Along with our core offering, we will now offer customers a wealth of opportunities to get out and adventure again, no matter their interests or locations.”
David Schelp, chief executive of TUI Musement, added: “trivago is one of the world’s leading online travel businesses and we are extremely proud to be the Activities partner.
“As travel returns there will be pent up demand for new experiences, with tours and activities no longer an add-on, but a key element of the customer’s overall vacation decision-making process.
“The digital solution we have provided to trivago helps meet this demand through enabling customers to conveniently access the best experiences around the world.”
Trivago Activities are currently available in the UK, US, France, Germany, Russia, Spain, Italy, Portugal, Netherlands, Poland, Denmark, Sweden, Norway and Finland.
Meanwhile the site has also launched trivago Weekend, for users to discover weekend getaways close to home in the US and UK. The launch follows trivago’s integration of weekend.com after acquiring it in January.
Hefer said: “With the pandemic placing restrictions on travel, many of us have become aware of some of the incredible destinations and activities available on our doorstep.
“To help users understand the potential of their surrounding area, trivago Weekend provides travellers with ideas for those exciting nearby getaways.
“In addition to helping users find amazing deals on accommodations, we want trivago to become a source of inspiration for weekend getaways, both planned and spontaneous.”