The Advantage Travel Partnership selects Dolphin Dynamics as strategic technology partner

It follows the retirement of its legacy back-office system

UK's pre-eminent business network representing travel agents and TMCs The Advantage Travel Partnership has selected Dolphin Dynamics as its newest strategic technology partner for its Advantage Managed Services (AMS) Business Travel proposition.

Following the retirement of its legacy back-office system, Advantage capitalised on the opportunity to overhaul the technology offered to its AMS members who operate under their business travel model. 

The move is part of Advantage’s strategic initiative to grow its managed services proposition, in a drive to mirror the achievements of its AMS leisure travel proposition.

Through a "comprehensive evaluation" of four potential back-office systems providers, Advantage ultimately identified Dolphin Dynamics as the "ideal" technology partner to support its strategic vision. 

Advantage concluded that Dolphin Dynamics was "best placed" to ensure that AMS Business Travel provided current and future members operating under this model with a mid-back office solution that can "truly add value to their businesses", whilst also providing Advantage with a "robust" technology solution capable of managing the complexities of a multi-company, centrally managed TMC operation.

Dolphin Dynamics was selected for its product’s "usability, streamlined automation, robust reporting capabilities and wide range of integrations", as well as its track record for successful implementations and reputation.

Close collaboration between Dolphin Dynamics and the Advantage team ensured a "seamless and rapid" migration of all members operating under the AMS Business Travel model to the Dolphin platform on schedule and most importantly, prior to the shutdown of the out-going legacy system. 

Members operating under the AMS Business Travel model will now benefit from enhanced automation and improved reporting capabilities.

Chuck Richardson, MD of Dolphin Dynamics, said: “The Advantage Travel Partnership have achieved great success in the leisure space with their AMS offering over the years. 

"We are delighted that they have chosen Dolphin to help them do the same in the business travel sector and look forward to helping their existing and new members operate far more efficiently than before.”

Paul Nunn, chief operating officer of The Advantage Travel Partnership, said: “We are delighted to have partnered with Dolphin Dynamics. From day one they demonstrated a clear understanding of our Managed Services model. 

"Over the course of the evaluation process, they concisely defined how their platform would enhance our proposition and crucially Chuck and his team were extremely confident in meeting the tight timelines we had in in terms of implementing the platform, which they have subsequently delivered on. 

"We will continue to build on the technical offering of our Advantage Managed Services Business Travel proposition and are focused on substantially growing the number of TMC’s partnered with us in this unique proposition”.