Smartvel acquires destination content distributor ArrivalGuides

Move will expand content and provide new opportunities to work with new and existing partners

Travel content technology company Smartvel has announced it has acquired ArrivalGuides, the world’s largest distributor of destination content.

ArrivalGuides was acquired from Lion Ventures and has over 630 global destination guides and more than 56,000 POIs in multiple languages.

Travel brands use ArrivalGuides to integrate travel content with existing platforms including apps, social media, websites and marketing initiatives. Content comes directly from travel experts and tourism bureaus around the world. 

The merger will see ArrivalGuides integrated into Smartvel’s suite of “AI enriched” technology, to gather, translate and geolocate “everything there is to experience in any destination around the world”. 

Iñigo Valenzuela, CEO of Smartvel, said: “ArrivalGuides delivers the widest content in the industry, and we are delighted to announce this latest acquisition. 

“Our AI enriched solutions enable travel businesses to provide relevant information travellers need at every stage of their journey, including prices and improving the SEO, from planning to the final destination. 

“This latest acquisition will allow us to expand our content and explore new opportunities with new and existing partners.”

Magnus Aideborn and Ola Zetterlöf of Lion Ventures, said: “Our aim has always been to deliver the best content in the industry and we have built a hub with self-service capabilities and an innovative process to curate content. 

“Smartvel is at the forefront of travel content AI technology and together we will provide innovative ways to deliver content in exciting new ways. 

“At Lion Ventures we are excited that this is our first exit after COVID.”