intuitive shares buyer's guide for reservation system changes

Published guide has a step-by-step process for travel brands

intuitive, has unveiled a comprehensive buyers’ guide designed to help travel companies navigate the increasingly complex process of selecting a new reservation system.

With many travel companies now ready to commit to long-term solutions, there is a growing shift toward upgrading reservation systems and careful planning is crucial to the success.

The guide walks travel companies through the key stages of the process, from gathering essential business information and setting strategic drivers for change to evaluating potential technology partners.

It has a step-by-step process for selecting a technology partner, from internal alignment to final contract negotiation as well as practical advice on how to identify and capture key business information, ensuring technology solutions align with long-term goals

The guide includes an RFP template to aid technology suppliers get insight into the travel businesses and its requirements.

It also details what to look for in a technology provider, including culture, commercial models, and delivery capabilities

"We understand that selecting a new reservation system is a significant project, often undertaken only once every 10-15 years," said Andy Keeley, commercial director at intuitive.

"This guide is designed to give Tour Operators and Online Travel Agents the confidence and knowledge they need to make informed decisions, ensuring they choose the right partner for their long-term goals.

“We believe this process efficiently strikes the right balance between strategic objectives and key functional requirements."