‘Spotify for travel’ My Guide Network agrees partnership with Travelport

Network of guide sites will use the newly launched Travelport+ travel retailing platform

Travel guide websites developer My Guide Network is partnering with Travelport on a project to provide a more personalised services to users in Latin America and Europe.

The newly launched Travelport+ platform will provide modern marketplace functionality and rich hotel property content through API connectivity.

My Guide will use Travelport+ to personalise hotel content by choosing which properties to feature on its network of more than 120 destination sites.

My Guide has a network of local experts who visit, review and validate hotels from over 340 brands to ensure quality standards are met for the travel options on its sites.

It is hoped the Travelport tie-up will further enhance its ability to help consumers search, shop and book an entire trip by destination and improve its conversion rate.

Mark Wallis, chief technology officer and and founder of My Guide Network, said: “We are thrilled to partner with Travelport as we continue expanding our network in Europe and grow our presence across Latin America.

“Our game-changing partnership is mutually beneficial of our shared commitment to unlock the value of multi-source content. We’re proud to be among the first brands in LATAM using Travelport+ to simplify travel retailing and provide travellers with the best possible choices available.”

As part of the agreement, My Guide will provide Travelport with real-time availability and pricing on a range of independently owned boutique hotels.

Jason Toothman, global head of agency sales at Travelport, said: “We are eager to work with innovative travel technology companies like My Guide Network and I’m confident our new strategic partnership will help My Guide further grow its personalised travel retailing model as ‘the Spotify for travel.’

“With Travelport+, we’re empowering My Guide to deliver more value to consumers with a wider range of offers, upgraded functionality and personalized content that is imperative for matching the needs of travellers today.”