Much Better Adventures opens to public investors after smashing crowdfunding target

Much Better Adventures opens to public investors after smashing crowdfunding target

Online adventure travel specialist Much Better Adventures has gone public with a crowdfunding bid having already topped its £800,000 target from pre-registered investors.

To date a Seedrs campaign has notched up just over £1 million from 744 investors as the UK-based firm bids to become a leading brand globally in a sector worth $683 billion.

Founder and director Sam Bruce said on LinkedIn: “Today we’ve officially opened the digital doors to give anyone the chance to invest and buy shares in Much Better Adventures again.

“Last week, we opened privately for pre-registered investors, and they smashed our initial target in just 20 hours!

“We’ve raised 135% of our target amount before opening publicly, but we’re going to stay open a short while longer to allow more investors to join the adventure. We’re very proud to be part community-owned.”

Much Better Adventures claims to be achieving £6 return for every £1 spent with sales accelerating having hit £1.08 million in value in February and March.

The brand is aimed at ‘experience-hungry’ millennials and offers curated adventures in 46 countries operated by its community.

It claims its “proprietary in-house platform automates the entire booking flow”, and “we’ve replaced the traditional tour operator or agency with a more cost-efficient and scalable model”.

Much Better Adventures reported average revenues per booking (from commissions paid by operators) have grown from £99 in 2018 to £192 in Q1 2021.

And it added its spend to acquire a new booking has fallen from £96 in 2018 to just £32 in Q1 2021.

“This is due to effective social media advertising and growth in organic (free) traffic from search engines, repeat bookings, word of mouth, PR and partnerships,” the firm said.

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