Travel search engine KAYAK has been announced as the official shirt sleeve sponsor for Newcastle United for the forthcoming 2021/22 Premier League season.
The brand joins other leading travel brands like Expedia (Liverpool, shirt sleeve) and Trivago (Chelsea, training wear and official travel partner) as sponsors of teams in England’s top division.
KAYAK branding will appear on the shirt sleeves of all home, away and third Newcastle kits for the forthcoming season.
The strategic partnership is the first ever football sponsorship for the Booking Group owned brand.
Per Christiansen, KAYAK vice president EMEA marketing, said: “As we continue to grow our brand partnerships in the UK and internationally, we are thrilled to kick off our first football partnership with Newcastle United.
“It’s an honour to be associated with the team and we look forward to expanding our presence amongst the players and their global fanbase as they enjoy the freedom of travel and live sport once again.”
Dale Aitchison, Newcastle United’s head of commercial, added: “We are very excited to become KAYAK’s first football partnership and to begin our journey together.
“KAYAK is a well-known and successful brand in the travel industry and our partnership will present a number of mutual benefits as we gear up for the season ahead.
“We would like to welcome KAYAK and its global team on board.”