Travel deals specialist HolidayPirates has kicked off celebrations of its tenth birthday with a series of competitions for its followers.
The German firm was launched as a blog by two students, Igor Simonow and Sebastian Kaatz, before evolving into a deals platform focussing on social media.
To mark birthday, the firm is giving away holidays every day for two weeks to October 22 includes a city break to New York City worth £5,000.
Kaatz said: “It feels quite unreal to look back and think about our beginnings.
“Igor and I worked tirelessly day and night to make this one dream come true: to make travelling around the globe accessible to many and as affordable as possible. I am so proud to say after all these years that we have achieved our goal.”
HolidayPirates now operates in ten international markets including the UK, US, Germany, Austria, Switzerland, Italy, Spain, France, the Netherlands and Poland.
It researches and compiles holiday deals for travellers in each of its markets and says its growth over the last decade has been largely due to the strategic use of social media.
David Armstrong, chief executive of HolidayPirates Group, said: “The HolidayPirates Group has always kept up-to-date with the latest digital trends right from the start.
“Our in-house team of social media experts are like content wizards – they know exactly how to adapt copy for each social media platform and to make sure it reaches the right audience.
“We have also used our digital expertise to develop our own mobile app which is used by over 10 million users across the globe.
“While our main, younger demographic audience continues to grow, there are also many users who have grown up with our brand.
“Some travellers, who would have booked a spontaneous backpacking trip through South Asia a few years ago, are now parents and their travelling habits have changed dramatically.
“We have to ensure we remain relevant to them and offer deals attractive to the grown-ups too.”