HolidayPirates go on tour to offer influencer marketing to travel partners

Pirates on Tour will see in-house experts create social media content to promote partner destinations and product

Travel deals specialist HolidayPirates is branching out into influencer marketing deploying its in-house experts to create engaging social content for travel and tourist board partners.

Pirates on Tour will see content creators attend organised trips to create social media content that will drive traffic to partner websites as well as to HolidayPirates.

The initiative builds on collaborations the brand has forged with a wide range of tourist boards targeting the 10 source markets HolidayPirates provides access to. 

HolidayPirates debuted Pirates on Tour in a collaboration with Eurowings for the DACH market promoting the carrier’s connection to Mauritius and business class product.  

David Armstrong, chief executive of HolidayPirates, said: “We work collaboratively with all our tourist board and travel industry partners and with Pirates on Tour we carefully craft complementary content for each campaign partner. 

“To cast our appeal even wider, we have also begun working with influencers from different retail sectors as we recognise just how interesting digital influencers have become for travel.”