Expedia launches Travel Shops with celebs and content creators

Travellers can now shop recommendations from Arsenal FC, Tourism Boards, and others

Expedia has announced more than new Travel Shops curated by social media creators, tastemakers and brands. 

Travel Shops are first-of-its-kind shoppable storefronts for creators to share and save their travel recommendations on the Expedia app. 

The headliner shops, launched yesterday, are part of an exclusive, invite-only wave of Travel Shops ahead of its wider all-access launch next year. 

“Every day, people are liking and buying products recommended by influencers they trust, but until now there hasn’t been a simple way to shop travel recommendations," said Lauri Metrose, SVP of global communications of Expedia Group. 

"Travellers are already getting inspiration through Instagram and TikTok, so creating a path to go from looking to booking is a natural evolution that meets travellers where they’re at.

“Our invite-only launch phase includes more than 100 influencers and partners who can now monetise and share their travel picks with millions of followers. 

"In 2025, Travel Shops will expand even more, so anyone can create their own Shop.”

In addition to storefronts from travel influencers like Brett Conti, Renee Roaming, and Oneika Raymond, travellers can explore and book hotel collections from a select group of well-travelled partners, travel experts, media publications and brands, including actor Jaime Camil, Liverpool FC Captain Virgin van Dijk and Arsenal FC.

Media titles such as Condé Nast Traveler, Travel + Leisure and Variety are the premier media partners to create Shops for their readers and social followers to discover new and noteworthy places to go and stay.

Destinations around the world, including Travel Alberta, Visit Orlando, Visit The USA and Go Dominican Republic are also using Travel Shops to attract travelers by highlighting the must-see experiences and accommodation options their destinations have to offer.

Expedia designed Travel Shops to be simple to use and to earn commissions. 

Creators can easily generate links to their Travel Shops, Collections or individual properties they want to highlight and share with their followers. 

Next year, any traveller can create their own Shop and monetise their social content.

Since the Travel Shops Beta launch in May, more than 100 partners have created Shops that represent their personal taste, preferences and style. 

Travellers can explore collections of boutique hotels in the city, relaxing luxury resorts or soon-to-be-available adventurous excursions hand-picked by a diverse group of trusted global creators.

Travel Shops is currently available on the Expedia iOS app in the US, Canada and the UK. 

You can join the waitlist here.