eDreams ODIGEO’s Prime surpasses 7 million members

Prime is now the 7th largest Europe-based B2C subscription platform

Travel subscription company, eDreams ODIGEO, has announced its subscription membership, Prime, has surpasses 7 million members.

This achievement follows continued strong membership growth and sees the company near its long-term target of 7.25 million subscribers by March 2025, which would be a fourfold increase in subscribers in just over three years. 

Prime is now the 7th largest Europe-based B2C subscription platform, after eight years.

Dana Dunne, CEO of eDreams ODIGEO, said: “We are thrilled to celebrate yet another million added to our subscriber base. As the world’s leading travel subscription platform, we are truly making history and we are immensely proud to be Prime. 

"Our customers are increasingly engaged and satisfied, and it’s our innovative technology that enables us to deliver hyper-personalised experiences. 

"This achievement further reinforces our commitment to offering exceptional value, flexibility, and convenience to travellers worldwide. 

"We now look forward to our next milestone: achieving our long-term self-set target of 7.25 million members by the end of March, a target we defined 3.5 years ago and are on track to deliver thanks to our strong execution and clear vision.”