eDreams ODIGEO breaks new all-time booking records with Prime

Prime Days campaign delivered the highest daily mobile bookings in 24 years

eDreams ODIGEO, the world’s largest online travel company and one of the largest European e-commerce businesses has announced its latest Prime Days campaign broke several records.

Records broken include highest daily mobile bookings, the most bookings made by Prime members and the largest number of repeat bookings made by subscribers in a single day.

During the exclusive three-day event designed for Prime members, which took place from October 2-5, 2023, subscribers flocked to their mobile devices to secure their exclusive member-only travel deals.

The company's AI-powered mobile platforms processed the largest-ever volume of mobile bookings in the firm's 24-year history.

The Prime Days campaign also marked a new record for the highest number of daily bookings made by Prime subscribers and the most repeat bookings made by subscribers in a single day.

These results are said to “highlight the effectiveness of the Prime business model, as it fosters enduring customer relationships where Prime members book more frequently than non-subscribers”.

Frédéric Esclapez, chief marketing officer of eDreams ODIGEO, said: "This edition of our ‘Prime Days’ was truly special as it coincided with the celebrations of another recent significant milestone for Prime – surpassing 5 million members.

“The results of this exclusive event for travel subscribers provided even more cause for celebration. Witnessing subscribers flock to their mobile devices to quickly secure the most attractive deals in the market during this campaign further highlights the enthusiasm and engagement of our Prime community.

“We take immense pride in making history as the world’s largest travel subscription service.

“The continued success of Prime, marked by exponential growth in membership, along with the popularity of events like our Prime Days, underscores the revolutionary nature of our subscription-led business model and how it is transforming the travel booking experience.”

He added: “We anticipate reaching more milestones with Prime, especially as we approach our self-established goal of exceeding 7.25 million subscribers by the fiscal year 2025.”