Traveltek and Digital Travel Marketing Group partnership riding the cruise rebound wave

Collaboration has seen multiple apps and websites delivered for European clients in 2022

A collaboration between Traveltek and appl and websilte solutions start-up Digital Travel Marketing Group (DTMG) has seen a number of projects completed in Europe.

Digital Travel Marketing Group, formerly Cruise Appy, was established by chief executive Peter Whittle, former global sales director at Glasgow-based developer Traveltek.

The partners have been working on projects for leading cruise travel agents in Denmark, Holland, Switzerland and Ireland.

So far this year new sites and apps have been delivered for Tui owned Cruisetour.ch based in Zurich, CaptainCruise.nl in Rotterdam, Krydstogteksperten.dk in Denmark and cruiseparadise.ie.

Traveltek provides aggregated cruise content via an API for over 30,000 itineraries including pricing, deck plans, images and brochure content in multiple languages and currencies. 

It’s technology also facilitates bookings for more than 30 cruise operators. 

Liverpool-based DTMG uses the Traveltek API for Cruise packaging websites, offering flexible packages in Dutch, German , French, Danish and English language websites.

Cressida Sergeant, chief commercial officer at Traveltek, said: “As the post pandemic cruise bounce back kicks in across Europe we are seeing more and more agents invest in their online presence, making sure it’s fits for purpose for the bounce back.

“Combining the power of our market leading cruise API with the boutique digital agency skills of DTMG is delivering a really valuable proposition for our clients.”

Whittle added “The DTMG partnership with Traveltek offers the best of all worlds for cruise agents, accessing to the most powerful cruise dynamic packaging platform available while offering the opportunity to provide a bespoke website & app proposition unique to their brand for their clients. 

“It’s proving to be the solution of choice for a number of agents around europe and indeed worldwide.”

Client Tom Britton, managing director of Cruise Paradise said: “Working with Traveltek and DTMG was the ideal partnership to deliver our new look site. 

“Traveltek has always been ahead of the curve providing bookable cruise content with euro pricing, but DTMG have taken the web design to the next level. 

“I’m very happy with the new design and usability of the DTMG built site, who engaged professionally with us throughout the process and delivered on time.”