Crystal launches new travel advisor booking platform

Crystal launches new travel advisor booking platform

System set to streamline cruise agents' jobs

Luxury cruise line Crystal has officially launched its state-of-the-art booking engine, which has been developed to streamline and enhance the booking experience for travel advisors. 

The easy-to-use platform, live from August 1, 2024, has advanced features intended to set a new standard in the cruise industry, says the cruise line. 

The booking engine, seamlessly integrated into the Crystal Cruises website, offers resources designed to provide advisors with the flexibility, speed and reliability, and makes it simpler and more efficient for travel advisors to manage cruise bookings.

Aside from its intuitive user interface, the platform allows advisors to access up-to-date information on cruise availability, suite categories and pricing. 

It can leverage advanced algorithms to provide cruise recommendations based on clients' preferences and optional back-to-back voyage combinations and allows travel advisors access to special deals and promotions.

“Travel advisors are at the heart of our business, and we are committed to providing them with the best tools and resources available,” said Marett Taylor, chief sales officer of A&K Travel Group. 

“Our new booking engine is a testament to our dedication to innovation and excellence. We believe it will significantly enhance the efficiency of our valued travel partners, enabling them to deliver exceptional service to their clients.”

Crystal has developed comprehensive training resources, including webinars, video tutorials and step-by-step guides. Travel advisors will also have access to a dedicated support team ready to assist with any questions or issues that may arise.

"I am so excited that Crystal has made the commitment to its travel trade partners by investing in this new booking engine,” said Dan Essex, Crystal's head of GCC sales. 

“It is an easy-to-use platform that provides real time availability and booking capability, enhancing the service levels provided to clients by our trade partners."