Ride hailing app FREENOW adds Incognia identitfication solution

Leader in Next-Generation Identity Solutions Strengthens Customer Trust and Operational Efficiency for Europe's Multi-Mobility App FREENOW

Device identity specialist Incognia, has announced a new partnership with European multi-mobility app FREENOW, to power its fraud protection offerings for customers. 

FREENOW operates in nine markets and more than 150 cities, to offer the largest vehicle choice in Europe. 

Incognia's technology will form part of FREENOW's platform security strategy, to prevent fraud.

Its device identification technology helps verifying new user and driver accounts are legitimate. 

A device fingerprinting solution will detect "risky behaviour" and fake accounts. 

The partnership sees Incognia's debut in Europe, taking it to nearly 190 countries that it operates in worldwide .

"We are committed to making urban mobility more efficient, safe, and reliable," said Ashu Singhal, chief product and technology officer of FREENOW. 

"Partnering with Incognia enables us to deliver this value, ensuring our platform remains a trusted choice for our users across Europe. 

"As we continue to grow, having innovative identity solutions is essential to maintaining the trust and satisfaction of both passengers and drivers."

"At Incognia, we believe that fraud prevention is a key enabler of business growth," said André Ferraz, CEO and Co-Founder of Incognia. 

"Our technology provides superior protection against scams without adding friction for good users. 

"This allows businesses like FREENOW to focus on delivering and evolving customer satisfaction.

"We are excited to bring our advanced solutions to the European market and support FREENOW in delivering secure and reliable mobility services."