United's new app feature allows travellers to sit in preferred seat

Window or aisle seat? No matter your preference, United's new app feature will help

United Airlines has revealed the success of its new feature for its customers, that allows them to sit in their preferred seat for free if one opens up.

The new feature is now available in the United mobile app, for travellers to be automatically moved to a more preferred seat of choice without having to lift a finger.

If available before departure, United will move the passenger free of charge.

Passengers can now select where they’d like to sit, including preferences for window or aisle seats, exit rows or bulkhead seats.

In the mobile app if the preferred seat type isn’t available at the time of booking flight but later becomes available you will automatically be reassigned and notified about your new seat.

In July alone, United switched 18K+ passengers to their preferred seat – nearly 40% of eligible passengers.

United is the first and only US airline so far to offer the seat preference app feature.