Sabre reveals brand-new Offer and Order retailing platform for airlines

SabreMosaic is a proprietary, intelligent, end-to-end platform

Sabre Corporation has introduced SabreMosaic, a new intelligent, modular and open technology platform, built to transform the way airlines retail.

It moves away from the limitations of today’s PNR-driven world to a modern Offer and Order approach.

It’s powered by Google’s AI capabilities and is modular, open and cloud native.

Its architecture allows airlines to select the API-based Offer and Order solutions that best meet their needs so that airlines can dynamically create, sell and deliver an array of personalised content to travellers.

“Defining and building the next generation of airline retailing solutions has been a significant investment and strategic priority for Sabre, and we are well down this path,” said Kurt Ekert, president & CEO of Sabre.

“SabreMosaic is the culmination of our dedication to innovation in airline IT and active collaboration with our airline partners to enable the future of modern retailing.

“With the success we are already seeing with Sabre’s Retail Intelligence suite of solutions, today’s announcement marks an important milestone on our path to delivering a fully open, modern and flexible retailing platform.”

Thomas Kurian, CEO of Google Cloud, said: “Airlines are becoming sophisticated retailers and need the same data-driven insights and AI tools to optimize their businesses and better serve their customers as other consumer services.

“Through our work with Sabre, we are helping airlines harness their data to make faster, more informed decisions that improve operations, personalise marketing, and ultimately increase customer satisfaction.”

The new offering is an end-to-end platform that encompasses 10 new product suites – from offers and orders to settlement and delivery – as well as Sabre’s existing AI-powered Retail Intelligence solutions such as Air Price IQTM, Ancillary IQTM and Upgrade IQTM and Sabre’s NDC IT solutions.

Built to function in both a PNR-based and an Offer-Order offering, these proprietary Retail Intelligence solutions serve as the building blocks of SabreMosaic and are already powering the retailing strategies for several innovative airlines.

Aligned with IATA’s vision of an entirely Offer-and-Order-based approach, SabreMosaic will enable airlines transform all aspects of the retailing process.

It provides holistic Offer Management capabilities so airlines can intelligently define, manage, and retail airline and third-party content, as well as distribute a broader variety of offers across channels.

It supports management and fulfillment of offers, including the acceptance and settlement of traditional and non-traditional payment types.

“As part of our development process, we took a design thinking approach and collaborated with a community of thought leading airlines on SabreMosaic to iterate towards production ready solutions,” said Garry Wiseman, chief product & technology officer of Sabre.

Marcial Lapp, vice president - revenue engineering of American Airlines, said: “We are already gaining traction in the marketplace as customers recognize the benefits of utilising SabreMosaic's AI-powered modules in their digital experiences.”

"At American, we are putting the customer at the centre of everything we do.

“A big part of our transformation toward convenient, consistent, and connected travel journeys for our customers is the transition to modern technology, including Offer and Order Management solutions.

“We look forward to continuing our collaboration with Sabre on a proof-of-concept for SabreMosaic that keeps a seamless traveler experience at the core.”

David Hogarth, chief information officer of Virgin Australia, added: “Virgin Australia has been on a mission to reimagine the airline experience and be Australia's most loved airline.

“A critical part of this transformation relies on us working with future-focused, ambitious technology partners.

“Our relationship with Sabre has been key to realizing our vision of modern airline retailing and customer experience, and we’re excited to continue building on this successful partnership.”

Air Serbia and Oman Air are among other partner airlines looking forward to deliver retail experiences “travellers expect” through its Sabre connec