Sabre now powers Air Serbia NDC IT capabilities

This move is addition to the existing relationship

Sabre Corporation has announced a strategic partnership with Serbian national carrier, Air Serbia.

The new agreement establishes Sabre as Air Serbia's NDC IT provider, empowering the airline to deliver a more personalised travel experience alongside new revenue opportunities.

The move will enable Air Serbia to not only create and manage their NDC content but also make it seamlessly available through third party channels. 

Air Serbia will now be able to add new features and functionalities as their NDC strategy evolves.

“As we continue to embark on our journey to further modernize our retailing strategies, Air Serbia is proud to partner with Sabre,” said Jiri Marek, CEO of Air Serbia.

“We are committed to providing real-time content and personalized experiences to our customers, and Sabre’s innovative technology serves as a foundational enabler of our offer and order ecosystem.

“With Sabre’s solutions we can extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services.

“Together, we are shaping the future of travel retailing and delivering enhanced value to our passengers.”

Sabre's NDC airline IT solutions are a fundamental building block of SabreMosaic, a recently announced intelligent, modular and open technology platform that is built to transform the way airlines retail.

Powered by Google's AI capabilities, SabreMosaic allows airlines to create and deliver a wider range of content in real-time.

The platform's modular and open architecture provides airlines with the flexibility to choose the specific API-based Offer and Order solutions that best suit their business needs, helping to ensure a smooth integration with their existing infrastructure.

“With the shift to Offers and Orders at its core, we believe SabreMosaic has the potential to bring about a far-reaching transformation in the travel industry,” said Mike Reyes, senior vice president, product management of Sabre Travel Solutions.

“For innovative carriers like Air Serbia, embracing this approach is not just about staying ahead, it's about taking a big step forward for the entire industry.

"We're honoured to partner with such a forward-thinking airline and believe together we can revolutionize travel retailing, creating a more personalized and dynamic experience for travellers."

This artnership builds on Air Serbia's existing foundation with Sabre. The airline already utilises SabreSonic, and has deployed Sabre’s Pricing and Revenue Optimisation suite, Sabre Air Price IQ, powered by AI.