Sabre and Virgin Australia renew agreement as pent up demand builds

Renewal of deal provides certainty of access to content for agent partners, the GDS says

Sabre Corporation and Virgin Australia have renewed their distribution agreement.

The deal means Sabre will continue to distribute Virgin Australia flights and services to retail partners through the its GDS marketplace.

David Orszaczky, general manager digital and distribution at Virgin Australia, said: “Although international borders remain largely closed at the moment, there is a lot of pent-up demand and positivity in the domestic market.

“We’re committed to creating an ecosystem that delivers great-value for customers and ensuring our agency partners can help deliver the many travel experiences we offer in their preferred channel.”

The renewal comes Virgin Australia is evolving and modernising its distribution strategy to keep pace with a fast-moving market.

Rakesh Narayanan, regional general manager, Asia Pacific, travel solutions, airline sales, said:

“We are thrilled to reaffirm our longstanding collaboration with Virgin Australia at this important time for the carrier and for the travel industry.

“Our renewed agreement provides certainty to the travel industry that Virgin Australia’s travel agency content will continue to be available on the Sabre GDS as well as being testament to the commitment of both Virgin Australia and Sabre to providing rich content through our global distribution network.”