Gulf Carrier Qatar Airways is to extend a partnership with Amadeus adding enhanced retailing capabilities through New Distribution Capability solutions.
The partners have letter of agreement ahead of finalising the deal to make Amadeus the airline’s distribution and IT partner.
“As a result the airline will improve its retailing capabilities, further deliver on its omni-channel distribution strategy and power its global reach in this next phase of travel,” the GDS and technology giant said.
The airline aims to bring the Amadeus Altéa NDC on board from 2022 onward.
Amadeus said this will further enhance its retailing capabilities across channels through the distribution of dynamic NDC-enabled content and fares.
Thierry Antinori, chief commercial officer at Qatar Airways said: “Qatar Airways has always been a pioneering airline and during the pandemic, our innovation has been a key strength in maintaining continuous service and providing our passengers with the most flexible travel options.
“We have forged strong relationships with our trade partners during these challenging times and the travel trade remains a key strategic pillar of the current and future distribution strategy for Qatar Airways.
“This partnership with Amadeus leverages cutting edge technology to the benefit of our trade partners and, ultimately, our customers by reinforcing our position as a reliable and consistent airline partner.”
Decius Valmorbida, president, travel, at Amadeus, added: “This is a significant moment for the travel industry as we look to reinforce our technology and distribution partnership with one of the world’s leading airlines.
“Qatar Airways’ growth trajectory, resilience, and customer focus is nothing short of remarkable.
“Our technology coupled with our vast travel seller network will strengthen the airline’s digital presence and reach to fully execute on its ambitious growth strategy.
“NDC and the integration in the Amadeus Travel Platform will be a key pillar in modernizing the airline’s retailing capabilities.
“When you add the ability to distribute NDC content in all channels, a new world of opportunities will open up for Qatar Airways to continue delivering the world-class service it is known for.”