Malaysia Airlines picks Sabre’s PRISM to fuel corporate travellers experience

It ingests data from more than 5,000 sources internationally

Sabre has announced that Malaysia’s national carrier, Malaysia Airlines has selected its solution PRISM to power and optimise its corporate segment. 

PRISM offers advanced data analytics, by using automated, real time data insights and trends to fueld a more customised travel solution for business customers.

It ingests data from more than 5,000 sources internationally with more than 200m individual corporate flight bookings in 2023.

In addition to being fully hosted on Google Cloud, PRISM now supports weekly data submissions from its data sources.

Those opting for the API option will benefit from automated daily data submissions. 

The solution has daily corporate booking trend data, enhanced user analytics driven by Google Cloud’s BigQuery and Looker capabilities, API connections to link to airline CRM systems, and enhanced user tools to streamline sales collaboration with partner airlines and commercial clients.

“Selecting the right business intelligence solution is essential for enhancing our corporate travel offerings, driving business growth, and boosting revenue while elevating the travel experience for our customers.

“This is why we’ve chosen Sabre PRISM, to help us achieve these goals by optimising and streamlining our sales processes,” said, Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines from MAG.

With PRISM, airlines gain a comprehensive view of corporate travel while ensuring compliance with GDPR and other global data privacy regulations. It is the only solution that offers a built-in analytics tool, on-demand reporting, and API connectivity.  Additionally, Sabre offers PRISM customers 24/7 self-service access to analytics and reporting, as well as in-house technical and development support. This support ensures accurate and timely data files and enabling custom development support for customers.

PRISM ensures competitive corporate account management and enhances the customer experience through better offers based on their unique corporate travel requirements.

“Airlines around the world rely on PRISM for actionable data and analytics and intuitive on-demand reporting to help maximise the value and profitability of the corporate travel segment,” said Rakesh Narayanan, Vice President, Airline Sales and Account Management, Sabre.

“By choosing PRISM as its decision support solution for corporate travel, Malaysia Airlines can benefit from powerful global insights and contract optimization, leading to opportunities for improved ROI.”