FLYR partners with Riyadh Air to deliver 'world's first digitally-native airline' using Offer and Order

FLYR and Riyadh Air have announced a strategic partnership to see the carrier become the first full service carrier to operate on a fully native offer and order based technology to deliver a modern retailing platform and experience to its customers. 

Both FLYR and Riyadh Air have adopted the International Air Transport Association’s (IATA) guiding business architecture principles for IT in modern airline retailing.

Tony Douglas, CEO of Riyadh Air, said: “At Riyadh Air, innovation is at the core of everything we do. We are not just launching an airline; we are launching a new era of air travel. 

£Our partnership with FLYR empowers us to harness the latest technologies to deliver a truly personalised and seamless travel experience, exceeding expectations at every step of the journey and offering our guests a virtually unlimited range of options at every touchpoint.”

Alex Mans, founder and CEO of FLYR, said: “Backed by the hopes, dreams, and financial might of a nation that is 92 percent urban and just 29 years of age on average, Riyadh Air embodies the future. 

"Our partnership represents a significant step forward for the airline industry, proving that airlines can indeed say goodbye to the legacy PSS and welcome the future of retailing with Offer and Order. 

"Together, we will set a new standard and demonstrate how a more responsive, personalised, and end-to-end travel experience is possible while simultaneously remaining compatible with technologies of the past.”

An integral part of this step forward in airline retailing is how FLYR’s technology directly enables Riyadh Air to craft the digital retail experience today’s travelers have come to expect from most other industries. 

"By easily introducing key capabilities such as shopping cart-like experiences, customers can book and change plans seamlessly, accessing everything they need for their trip in one location – from Riyadh Air flights and ancillaries, to third-party integrations including hotels and activities. 

FLYR will provideRiyadh Air the foundation to deliver these experiences in the form of several key technology solutions:

For Offer Management capabilities this will be acheived using FLYR's Product Catalog, Stock Keeper, and Offer Translator to enable Riyadh Air to deliver personalised offers to its customers across all touch points. 

Powered by AI, Riyadh Air will then be able to introduce and distribute new products in real-time, while delivering tailored options for all customers across every touchpoint.

Order Management capabilities built upon IATA’s open ONE Order standard, will enable Riyadh Air to have order as the “single source of truth” for all downstream systems and processes. 

Riyadh Air is able to unify the entire customer journey including air and non-air products including airfare, seat selection, baggage, ancillaries, and third party products – into a single order. 

FLYR’s implementation of ONE Order supports all products the airline chooses to sell, including those from third parties, to be stored and managed centrally.

Then, digital customer experience capabilities orchestrate modern booking flows and integrate various systems involved with the retailing flow.