Fareportal adds seat-level content to its travel platform

ATPCO’s Routehappy a new level of customer service

American travel tech company, Fareportal, has become the first to integrate new content from airline retailing company ATPCO into its travel platform.

ATPCO’s Routehappy allows airlines and sales channels to amplify their seat maps with highly targeted visuals matching the seats flight shoppers are choosing.

“Seat selection is very important to a traveller, so anything that gives our customers more information before choosing their seat is a win,” said Fareportal President, Glenn Cusano. 

“ATPCO worked with our team to integrate this outstanding enhancement on [Fareportal’s] CheapOair and One Travel and the reception from our users has been very positive.”

ATPCO’s Seat Characteristic Targeting for UPAs allows users to visually highlight and display the different seat types within a cabin offered during and after the booking process, including extra legroom seats, exit row and bulkhead seats, preferred seats towards the front of the cabin, and even different types of business class seats. 

These visuals and associated text align with specific seat types using IATA seat characteristics codes.

Flight shoppers confirm the importance of seat selection. According to ATPCO’s 2024 Flight Shopper Survey 83% of respondents said they have paid to select a seat when booking a flight, while another 80% of respondents prefer to see a visual of the seat as part of the online shopping process.

“The innovative display that Fareportal integrated on CheapOair and OneTravel is a big leap forward in consumer experience,” said ATPCO’s Routehappy Product Director, Darie Dreptate. 

“Seeing them be the first channel to go live, shows the industry just how informative and compelling a seat map display can look, and its fulfilling to know their customers are reacting so positively to the content,” Dreptate continued.