Gulf carrier Emirates has launched of Emirates Pay, a new account-based payment method for purchasing air tickets.
The service is now available for Emirates customers in the UK and Germany who are purchasing tickets via emirates.com.
Emirates claims to be the world’s first airline to launch this payment alternative powered by a white-label solution jointly developed by (Iata) in partnership with Deutsche Bank.
Michael Doersam, chief financial officer at Emirates, said: “We’re pleased to be the first airline to roll out this new account-based solution for our customers.
“Our aim is to provide our customers with choice, convenience, and the best possible experiences at every touchpoint.
“Customers who don’t have a credit card, and those already using direct payments for other purchases, will welcome the simplicity and security of this method when making travel purchases.
“When it comes to payments solutions, we’ve always kept close to the latest innovations so that we can offer our customers in different markets the most secure and convenient options.”
Christof Hofmann, global head of corporate and payment solutions at Deutsche Bank said:
“We are very proud that Emirates, which is widely recognized as one of the world’s best airlines, is the first airline to implement the new payment solution.
“The launch of Emirates Pay not only sends a very positive message to all of us that the airline industry is putting COVID behind, but more importantly that Emirates is clearly focused on improving client experience at the transactional level when moving into a brighter, post COVID world.”
Emirates Pay is an alternative method for travellers to pay for air tickets purchased online by directly debiting their bank account.
It is based on real time payments and Open Banking/Request-to-Pay schemes. The airline provides all the necessary account and payment information and passengers approve the payment initiation in a convenient way via their online or mobile banking.
For airlines, the new payments solution offers a cost-effective payment alternative with faster settlement times, supporting enhanced airline liquidity as well as reduced payment fraud.
For consumers, the new payments solution addresses the demand for more secure and frictionless payment options, including account-to-account payments, for which a card is not required.