easyJet holidays partners with BeCause to expand hotel sustainability data capabilities

The startup will automate and simplify the way easyJet holidays presents hotel sustainability information

Enterprise software company that specialises in managing sustainability data BeCause has announced a new partnership with easyJet holidays.

The move will help the tour operator collect and communicate hotel sustainability data “more efficiently”.

BeCause’s technology framework connects certification entities like GSTC and Green Key with travel providers and distributors, enabling over 11,000 hotels, tour operators and OTAs to provide travellers with accurate and reliable sustainability data.

BeCause will collect data on hotels certified according to 33 recognised GSTC standards and integrate that data into the easyJet holidays system. 

This sustainability data will help inform the tour operator’s “eco-certified” hotel collection.

The sustainability data management solution will replace easyJet holidays’ current manual update processes. 

Under the new partnership, hotel sustainability data will be automatically updated in easyJet holidays database, ensuring that users and travellers always have up-to-date sustainability information about eco-certified accommodation options.

Frederik Rubens Steensgaard, CEO and co-founder of BeCause, said: “Through our shared involvement with GSTC, we quickly recognized both easyJet holidays’ need for a scalable sustainability data solution and their genuine commitment to industry transformation.

“We look forward to a long and productive relationship and helping to make real headway on reducing travel’s impact on the environment.”

easyJet holidays, part of the easyJet group, is one the UK’s fastest-growing tour operator.

The company, who won The Globes’ Sustainable Future Award, is “committed to making sustainable holidays mainstream” and, in addition to the GSTC, partners with the University of Oxford and the UNWTO to “help drive forward the development of sustainable travel”.  

“We’re committed to our holidays being a force for good and making a positive impact on the environment and local communities in the destinations our customers visit,” said Matt Callaghan, director of customer & operations of easyJet holidays. 

“We know that holidaymakers are caring more than ever about the eco credentials of the hotels they’re choosing to stay at. 

“So, we needed a partner to help us connect and communicate hotel sustainability data more efficiently and scale with us as we grow, and BeCause delivered on those criteria