Atlas employs AI to tackle quality gaps in airline retailing

Its revealed its new product Athena

Low-cost airline retailing firm Atlas has launched Athena, its AI-powered ‘digital employee’, tackling one of the industry’s most pressing issues: inconsistent quality of airline data and content.

With its monitoring capabilities and an ability to learn and evolve, Athena is a pioneering AI solution tailored for the complexities of airline retailing.

Athena is Atlas’s AI-powered solution designed to enhance data quality and air content performance and streamline the distribution of flights.

It helps Atlas manage air content more effectively by monitoring airline performance across 150 carriers integrated with Atlas’s Air Travel Retailing and Information Platform (ATRIP) and resolving issues automatically in real time.

Athena is one way to apply machine learning and automation to address inconsistent content and data quality, avoid failed or inaccurate bookings, and improve traveller experience while the industry gradually develops and adopts cohesive and better aligned standards.

There are many issues impacting content performance – from scheduled maintenance and outdated technology to coding errors and payment complexities.

Atlas’s Athena is said to represent a "new approach to air content distribution and management". It automates processes like monitoring airline API and HTML performance, ticketing quality checks, and data verification.

When content and data quality drops below the threshold, Athena automatically disables affected airlines, reactivating them once performance criteria are met.

This proactive quality management helps Atlas’s partners deliver seamless booking experiences and avoid costly disruptions.

“Airline retailing remains a hugely complex industry, constrained by legacy tech and uneven speed of technological advancement, with some airlines being quite behind on their tech journey,” says Mary Li, CEO and founder of Atlas.

“The scale of data quality and performance challenges in the industry is massive.

“In just six months, Athena flagged over 10,000 issues with airline content across 150 low-cost carriers in the Atlas portfolio.

“It is a mammoth task to monitor and manage content from multiple channels – and AI can provide much-anticipated relief for everyone involved in the distribution of flights.”

“Athena is more than just a tool - it’s our digital employee, working 24/7 to safeguard the quality of content and data we provide to travel sellers across the globe,” said Li.

“In a highly competitive industry where every booking counts, Athena is an example of how AI can provide a ‘here and now’ solution to one of the biggest industry’s pain points and enable sellers to focus on travellers, not troubleshooting.”