Air Canada full content live via Sabre's NDC

Now live in Denmark, UK, Germany, and others

Travel technology speciality and GDS Sabre Corporation has announced the launch of Air Canada’s full content via NDC in Sabre’s travel marketplace.

Now travel agents and other travel sellers can shop, book, and service Air Canada NDC offers alongside traditional EDIFACT content and low-cost and ancillary XML options.

NDC is available in a host of markets including Canada, Australia, Brazil, Hong Kong and many European and Middle Eastern markets.

Following the launch in these countries, focus will turn to activating new markets based on demand.

"This partnership with Sabre marks a significant step forward in Air Canada’s NDC program," said

Mark Nasr, executive vice president, marketing and digital of Air Canada, said: "From local independent agencies to large corporate travel management companies, our travel trade partners were, are, and will always be crucial to Air Canada’s commercial success.

“That’s why we’re committed to working collaboratively on a smooth transition, enabling the trade to connect with Air Canada using their preferred and familiar methods.

“Sabre's marketplace plays a vital role in the travel ecosystem, making NDC content readily available to travel agents and buyers across the world, providing a consistent and efficient booking experience across all channels.”

Kathy Morgan, vice president, product management - distribution experience of Sabre Travel Solutions, said: “We're thrilled to partner with Air Canada on this NDC launch. Since the very beginning of our NDC efforts, Sabre has prioritized the operational efficiency and workflow integrity to offer a superior value proposition for travel agencies.

“Our robust technology ensures scalability, allowing agents to seamlessly access Air Canada's latest pricing and bundled offerings without compromising service levels.

“Additionally, our comprehensive end-to-end booking management streamlines the process, reducing the burden on agency resources.”