TripAdvisor launches self-service advertising platform

SMEs can control cross-platform campaigns across review site

A self-service platform is being introduced by TripAdvisor to enable small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on the site.

TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a variety of targeting options to reach core customers.

The automated platform lets advertisers upload their own creative for fast TripAdvisor review and approval.

The native listing format enables advertisers to build their adverts directly to fit in with the TripAdvisor mobile experience.

Advertisers can set their own campaign budget and schedule, and then monitor results and adjust as needed in a real-time dashboard.

Businesses can ensure their content reaches consumers through three targeting options – user location, browsed destinations or recent travel planning activities on TripAdvisor.

The launch follows the introduction of a suite of new advertising services and solutions that enable advertisers to reach more relevant, high intent audiences on and off the platform.

TripAdvisor advertising revenue vice president Christine Maguire said: “We’re excited to enable local and small businesses to easily and quickly create and upload their own campaigns that they can push live on TripAdvisor in a streamlined way.

“The real benefit is the ability to quickly grow a business by reaching nearly 460 million loyal, engaged and connected travellers who want to hear from brands that are relevant to them.”