Tech-powered hospitality brand Bob W opens new London property

Aparthotel is sixth opening for the British capital

Tech-powered hospitality operator Bob W has revealed the launch of its sixth London opening, with a new aparthotel near St Paul’s Cathedral. 

The new Bob W location is now taking bookings with guests able to stay from early Spring.

Spanning across a mid-20th century building on Watling Street and a Neo-Georgian building on Groveland Court, Bob W St Paul’s "redefines the modern travel experience" by offering tech-enhanced, self-contained apartments for short and extended stays.

The launch of this new property is fuelled by a recent €40M funding round.

The property is equipped with custom technology and amenities, alongside a digital front desk and app for easy self-service check-in and check-out, and 24/7 remote customer service.

Niko Karstikko, co-founder & CEO of Bob W, said: "The launch of this property not only solidifies our position as leaders in the tech-driven, immersive hospitality sector but also underscores our commitment to strategic urban expansion. 

"Our emphasis on incorporating custom technology, local design, and eco-friendly practices into each property reflects our mission to revolutionise hospitality for today's travellers."

He added: "Our growth, backed by our investors and the trust of our guests, fuels our ambition to become Europe's most beloved hospitality brand. 

"By offering a smarter, sustainable alternative to traditional accommodation, we're not just expanding our portfolio, we're also contributing to the evolution of the hospitality industry."